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Amazon, which got its start selling books and still bills itself as 鈥�,鈥� has officially entered the surveillance business.

The company has developed a powerful and dangerous new facial recognition system and is actively helping governments deploy it. Amazon calls the service 鈥�.鈥�

Marketing materials and documents obtained by ACLU affiliates in three states reveal a product that can be readily used to violate civil liberties and civil rights. Powered by artificial intelligence, Rekognition , track, and analyze people in real time and recognize up to 100 people in a single image. It can quickly scan information it collects against databases featuring tens of millions of faces, .

Amazon is marketing Rekognition for government surveillance. According to its marketing materials, it deployment by law enforcement agencies as a 鈥渃ommon use case鈥� for this technology. Among other features, the company鈥檚 materials describe as an 鈥渆asy and accurate鈥� way to investigate and monitor people. Amazon says Rekognition can be used to identify 鈥�,鈥� raising the possibility that those labeled suspicious by governments 鈥� such as undocumented immigrants or 鈥� will be seen as fair game for Rekognition surveillance. It also Rekognition can monitor 鈥渁ll faces in group photos, crowded events, and public places such as airports,鈥� at a time when Americans are joining public protests at .

Amazon鈥檚 Rekognition raises profound civil liberties and civil rights concerns. Today, the ACLU and a coalition of civil rights organizations demanded that Amazon stop allowing governments to use Rekognition.

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Amazon not only markets Rekognition as a law enforcement service, it is helping governments deploy it. the city of Orlando, Florida, and the Washington County Sheriff鈥檚 Office in Oregon among its customers. Upon learning this, the ACLU Foundations of California coordinated with the ACLU of Oregon and the ACLU of Florida on to learn more.

The documents we obtained indicate that the Washington County sheriff and the city of Orlando became Rekognition customers in 2017. Washington County has since a database of at least 300,000 mugshot photos to use in coordination with Rekognition. It also built for its deputies to quickly scan for a match against the county鈥檚 database by submitting images obtained from surveillance or other sources.

Amazon is providing company resources to help government agencies deploy Rekognition. In emails between Amazon and Washington County employees, the of the Rekognition product team, encountered by the county, and provides on how to deploy the service. In what as a 鈥渇irst-of-its-kind public-private partnership,鈥� services to build a Rekognition 鈥減roof of concept鈥� for the city. Rekognition face surveillance is now operating across Orlando in real-time, , allowing the company to search for 鈥減eople of interest鈥� as footage rolls in from 鈥渃ameras all over the city.鈥�

In the records, Amazon also solicits feedback and ideas for to Rekognition鈥檚 capabilities for governments. Washington County even signed a created by Amazon to get and provide additional feedback about the product. The to justify withholding documents in response to the ACLU鈥檚 public records request.

The documents also revealed that Amazon Washington County with other Amazon government customers interested in Rekognition 鈥� . Indeed, Amazon鈥檚 promotional materials previously that law enforcement use Rekognition to identify people in police body camera footage. The company removed mention of police body cameras from its site after the ACLU raised concerns in discussions with Amazon. That appears to be the extent of its response to our concerns. This and other profoundly troubling surveillance practices are still permissible under the company鈥檚 policies.

With Rekognition, a government can now build a system to automate the identification and tracking of anyone. If police body cameras, for example, were outfitted with facial recognition, devices intended for officer would further transform into surveillance machines aimed at the public. With this technology, police would be able to determine who attends protests. ICE could seek to continuously monitor immigrants as they embark on new lives. Cities might routinely track their own residents, whether they have reason to suspect criminal activity or not. As with other surveillance technologies, these systems are certain to be disproportionately aimed at minority communities.

Because of Rekognition鈥檚 capacity for abuse, we asked Washington County and Orlando for any records showing that their communities had been provided an opportunity to discuss the service before its acquisition. We also asked them about rules governing how the powerful surveillance system could be used and ensuring rights would be protected. Neither locality identified such records. In fact, Washington County began using Rekognition even as employees . In one email, a Washington County the concern that the 鈥淎CLU might consider this the government getting in bed with big data.鈥� That employee鈥檚 prediction was correct.

People should be free to walk down the street without being watched by the government. By automating mass surveillance, facial recognition systems like Rekognition threaten this freedom, posing a particular threat to communities already unjustly targeted in the current political climate. Once powerful surveillance systems like these are built and deployed, the harm will be extremely difficult to undo.

If Rekognition is not reined in, its use is also certain to spread. The records we obtained show that law enforcement agencies in and have contacted Washington County asking about Rekognition. So have 鈥�,鈥� which collect information about people for dissemination across agencies at the local and federal level.

Amazon has publicly opposed . Its CEO, Jeff Bezos, has himself criticized Trump administration鈥檚 . But actions speak louder than words, and Amazon鈥檚 efforts to deploy this technology run counter to its proclaimed values and risk harm to the company鈥檚 customers and their communities.